Sunday, February 7, 2010

What Was a Gal to Do?


Reading old classified newspaper advertisements can be entertaining and illuminating, and they can yield curious finds. For instance, this caught my eye in the San Francisco Chronicle of August 4, 1903:



Dr. Howards infallible, reliable treatment for female troubles: relief guarenteed or no charge: $10: 35 years experience. Hours 9-9. 301 Jones St. cor. of Eddy, opp the Alhambra.



Oh my. With those long business hours it would have to be infallible. And $10 was a lot of money in 1903. I wonder if it could have to do with those alarming "healthful" electrical contraptions and harnesses shown in late 19th-early 20th century Sears Roebuck catalogs--when electricity was all the rage for addressing women's "nervous disorders" and men's "vigor." Or could it be "trouble" of another sort? Whatever the case, Dr. Howard--now lost in the mist of San Francisco--was certainly confident in his ability.

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